Pick Your Price Subscriptions to Fence

An intriguing marketing move from Fence Magazine, good until April 30, 2008:

“We at Fence love Radiohead, and so jumped at the chance to buy their newest album (I’m so old I call it an “album”) at the price of our choosing. One of us paid $1 for it; another of us paid $17 for it; these seemed like fair prices. We have heard some paid two months’ salary.

“And now we’re offering a similar opportunity for you to choose your own price for subscribing to Fence (or re-upping your current subscription). It’s very important to us that Fence have readers–that the work inside Fence have readers, really–and so we want you to pay us whatever you want for your year’s subscription.”

The page is their standard donation page with a PayPal link: here. It will be interesting to see how this works out for Fence.