Review by Kevin Brown
Chad Sanders lays out his premise in the opening line of the opening chapter of his book: “This is my last time writing about race,” a line that echoes Reni Eddo-Lodge’s book Why I’m No Longer Talking to White People About Race. Sanders takes a different approach to come to some similar and relevant conclusions, as he talks about the trades he has to make in order for (mostly) white executives to listen to him and greenlight his projects.
Sanders works in the entertainment industry, as well as in writing, and he spends a significant part of the book talking about the unpaid or underpaid work he has done in order to try to make the connections he needs in order to succeed. Much of that work involves talking about race, almost always including racial trauma. The parts of the book where he focuses on that part of his career mirror Danzy Senna’s recent novel Colored Television, with its portrayal of a Black woman trying to break into television writing.
Sanders also draws on his experience in Silicon Valley, which is strikingly similar to Hollywood, as well as conflict within the African American community, such as the debate over the Jack and Jill organization. By the end of the work, he reiterates that this will be his last time writing about race. However, he admits, “Unless I need the money again,” as he recognizes the realities of the world, even while critiquing them.
How to Sell Out: The (Hidden) Cost of Being a Black Writer by Chad Sanders. Simon & Schuster, February 2025.
Reviewer bio: Kevin Brown has published three books of poetry: Liturgical Calendar: Poems (Wipf and Stock); A Lexicon of Lost Words (winner of the Violet Reed Haas Prize for Poetry, Snake Nation Press); and Exit Lines (Plain View Press). He also has a memoir, Another Way: Finding Faith, Then Finding It Again, and a book of scholarship, They Love to Tell the Stories: Five Contemporary Novelists Take on the Gospels. IG, Threads, and BlueSky: @kevinbrownwrites
