An Influencer’s World: A Behind-the-Scenes Look at Social Media Influencers and Creators by Caroline Baker and Don Baker
University of Iowa Press, June 2023
An Influencer’s World: A Behind-the-Scenes Look at Social Media Influencers and Creators by Caroline Baker and Don Baker explores the business of influencing built around likes and hate, which can take a huge psychological toll on those who choose to play the game. Their work pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.
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