Book ReviewsPublished March 17, 2007 Posted by NewPages
Scarcity of Ads EndangersNewspapers' Book Sections. Wall Street Journal. "Most newly published books don't get any consumer advertising at all. Instead, publishers employ publicists to spread the word to readers through interviews, reviews and book signings. Increasingly, publishers are also using independent bloggers to convey news of new titles, which helps to pinpoint specific interest groups."