bookselling :: The Regulator BookshopPublished June 23, 2006 Posted by NewPages
The Regulator Is on a Roll. As suburban sprawl threatens to overcome more and more communities, independent booksellers are facing battles on many fronts, from fighting proposed chain store developments in their communities to competing with online giants. It is a market landscape that is very familiar to Tom Campbell of Durham, North Carolina's The Regulator Bookshop. However, Campbell has been proactive to ensure that these economic forces do not undermine his business: He recently helped to dissuade Duke University from opening a huge bookstore right down the street from his store, and in May, he launched an online promotion that has dramatically increased his store's Internet sales.